From event apps to “event relationship managers” 19 May 2016 on Event Technology, Event Apps, Event Relationship Management, ERM, CRM Ever since mobile event apps emerged in 2008 to enhance the printed event guide in a digital form, they have steadily evolved into sophisticated interactive mediums. Enabling organizers to engage attendees with dynamic content publishing, […]
Around $60 billion a year is generated through group bookings for the US hotel market alone and, increasingly, specialized tech is playing an important role in capturing this business.
West Palm Beach, FL (PRWEB)March 29, 2016 HotelPlanner, the leading source of online services to the global group hotel sales market, today announced the signing of a definitive agreement to acquire Hotel Hotline, LLC an online hotel reservations provider specializing in finding affordable hotel rates for travelers worldwide. The purchase will better serve the needs […]
EXPOCAD by A.C.T. Acquires Advantage Media, Launches EXPOSNaP March 8, 2016 During the EXHIBITORLive! 2016 show in Las Vegas, EXPOCAD by A.C.T. announced it had acquired Advantage Media, a custom publishing, consulting, advertising and sponsorship sales company. The acquisition will couple EXPOCAD’s leading-edge products with the sales and marketing experience of Advantage Media to create […]
Big Question: What’s a Meaningful Experience? by Julie Bevacqua April 2, 2016 | There’s talk around the water cooler of the importance of meaningful engagement for creating event experiences that wow audiences. But what exactly does that mean? And how does it translate into actionable strategies? We’ve given this question a lot of thought. The […]
Boost ticket sales with social invites 24 February 2016 on Event Technology, Presdo, Social Invites, Event Growth For many event organizers, growing attendance and reducing attendee churn are two key metrics that are tracked for every event. As part of their marketing budget, organizers are looking at different ways to create incentives to help find […]
Event app 2.0 – the next generation of event apps 10 February 2016 on Event Technology, Event Apps, What’s Next As smartphones have permeated daily life, event organizers have taken advantage of them in the form of apps to add a powerful digital element to the event experience. Nowadays, the event app serves as a […]