Around $60 billion a year is generated through group bookings for the US hotel market alone and, increasingly, specialized tech is playing an important role in capturing this business.
Big Question: What’s a Meaningful Experience? by Julie Bevacqua April 2, 2016 | There’s talk around the water cooler of the importance of meaningful engagement for creating event experiences that wow audiences. But what exactly does that mean? And how does it translate into actionable strategies? We’ve given this question a lot of thought. The […]